Demand exceeds supply in all California growing regions due to recent and forecasted rain. Expect Florida volume to decrease as rain hits the growing region. Mexico will help fill the shortage from California and Florida.

Oxnard, California

• Harvesting will be extremely limited in Oxnard over the next two weeks
• Growers will be relying on transfers of Mexican-grown fruit to supplement California shipments through early January
• Quality continues to be a challenge; concerns include excessive bruising and pin-rot
• New crop harvesting is expected to begin in early January

Santa Maria, California

• Rain in the forecast is expected to end the Santa Maria growing season
• Expect new crop fruit to start in late January to early February

Central Mexico (Loading in South Texas)

• All DCs are advised to load out of South Texas due to supplies and quality
• Quality is good; issues include white shoulders and occasional overripening
• Expect to see pricing increase as Mexico fills the shortage from California and Florida

Florida

• Markon First Crop Strawberries are available  
• Multiple rain events are forecast over the next six to seven days; harvesting delays are expected

• Quality is good; issues include white shoulders and occasional overripening
• Packer label will be substituted as needed; plastic clamshells will be substituted for the corrugated packs
• Expect to see markets slowly decline as this region reaches its peak over the next two weeks

Please contact your Markon customer service representative for more information.

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