Rain is expected in all California growing regions starting Friday, March 10 through Wednesday, March 15. Production is winding down in Mexico (into South Texas) and Florida, as both regions are on the back half of their season. Expect strong demand and tight supplies through the month of March.
Santa Maria, California
- Growers continue culling rain-damaged fruit, leading to lower yields
- Forecasted rain will heavily impact availability for the next 7-10 days
- Quality concerns include soft skin, decay, white shoulders, and pin rot
- Expect strong demand and elevated markets through the month of March
Oxnard, California
- Growers continue culling rain-damaged fruit, leading to lower yields
- Forecasted rain will heavily impact availability for the next 7-10 days
- Quality concerns include soft skin, decay, white shoulders, and pin rot
- Expect strong demand and elevated markets through the month of March
Central Mexico (Loading in South Texas)
- Yields will continue to decline until the season ends in late April
- Quality is average; soft fruit and bruising have been reported
- Size is small (approximately 24 to 28 berries per one-pound clamshell)
- Expect to see supplies tighten as Mexico fills shortages from California
Florida
- MFC Strawberries are available
- Yields will slowly decline until the season ends in early April
- Quality is good; white shoulders and bruising are problems due to temperature increases
- Size is small (approximately 24 to 26 berries per one-pound clamshell)
- Expect sufficient stocks through March
Please contact your Markon customer service representative for more information.
©2023 Markon Cooperative, Inc. All rights reserved.