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UPDATE: BROCCOLI

July 11, 2024

Markon First Crop (MFC) Premium Broccoli is available in Salinas, California; Markon Best Available (MBA) is being packed in Central Mexico (loading in South Texas).

  • Markets are steady amid strong demand even as supplies are available across multiple growing areas
  • East Coast regions including Quebec, Ontario, Maine, New Jersey, Georgia, Florida, Tennessee, and the Carolinas will be harvested throughout the summer
  • Santa Maria and Salinas prices peaked last week and are expected to fall through the next two weeks; aesthetic defects like branchy crown structure, hollow cores, and yellowing are minor but forecast to increase due to recent heatwave conditions
  • Mexican-grown supplies (crossing into South Texas) are stable as well, with stronger quality being reported as cooler weather sets into the region; prices are comparable to those out of California
  • Expect markets to remain steady this week before declining as domestic/local yields pick up and then as West Coast acreage increases into the late summer months

Please contact your Markon customer service representative for more information.

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