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UPDATE: BROCCOLI

October 28, 2024

Markon First Crop Markon (MFC) Premium Broccoli is sporadically available in Salinas, California; Markon Best Available (MBA) Broccoli is being packed in Guanajuato, Mexico (shipping into South Texas) due to elevated levels of branching crowns and hollow cores.

  • Markets are moving above seasonal averages
  • West Coast supplies are expected to tighten as the final fall fields are harvested
    • The season will end on November 25
    • There will be a short overlap of the two growing regions as the Arizona/California desert season starts on November 20
  • Elevated California temperatures have finally eased, leading to better crown structure and quality, as well as decreased insect populations
    • Field crews are selectively harvesting crowns to ensure uniformity and avoid sporadic quality challenges like yellowing and hollow core
    • Markon’s Quality Assurance team is pre-inspecting lots, monitoring harvests, and working closely with our suppliers to ensure acceptable quality in final packs
  • Mexican stocks are adequate but will tighten as production transitions to lower elevation
    • Total available acreage will fall over the next 10-14 days
    • Markets remain lower than those on the West Coast
    • Quality ranges from good to very good
  • Expect overall elevated prices until production increases in 14-21 days.

Please contact your Markon customer service representative for more information.

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