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UPDATE: STRAWBERRIES

December 11, 2024

The Santa Maria strawberry season is past its peak; harvesting will continue for two more weeks. Production is ramping up in Mexico and Florida.

Santa Maria, CA

  • The fall crop has passed its peak; volume is downtrending
  • Size currently ranges from small to small-medium (24-28 per one pound clamshell)
  • Quality is fair; some softness and green shoulders have been reported
  • Expect markets to climb as yields fall

Oxnard, CA

  • Markon First Crop (MFC) Strawberries are available
  • Volume is increasing
  • Size currently ranges from medium to large (18-21 per one pound clamshell)
  • Quality is good; color is deep red and flavor is sweet
  • Expect markets to remain steady

Mexico (into South Texas)

  • Early season volume is low
  • Size currently ranges from medium to large (22-26 per one pound clamshell)
  • Quality is good; small size, white shoulders, and misshaped berries have been reported
  • Markets are high

Florida

  • Cool temperatures have slowed growth
  • Supplies are limited
  • Berries range from small-medium to medium in size (24-28 per one pound clamshell)
  • Quality will improve in the coming weeks; green tips and light bruising have been reported

Please contact your Markon Account Manager for more information.

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