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UPDATE: CALIFORNIA STRAWBERRIES

April 29, 2026
Supplies are extremely limited due to prior rain in the Salinas/Watsonville growing regions and strong Mother’s Day demand. Market prices...

UPDATE: AVOCADOS

April 29, 2026
Mexican supplies are tightening in anticipation of strong demand for the Cinco de Mayo holiday. The California season has ramped...

UPDATE: LEMONS

April 29, 2026
The 165- through 200-count lemon market remains elevated, primarily driven by lower available volumes and persistent strong demand. This tightness...

UPDATE: STRINGLESS SUGAR SNAP PEAS

April 29, 2026
Markets are climbing as weather-related disruptions in Mexico and Salinas tighten supplies and affect quality. Mexico Markon First Crop (MFC)...

UPDATE: TOMATOES

April 28, 2026
Round tomato supplies remain limited out of Mexico. The Central Florida season is getting underway; supplies will increase this week....

UPDATE: SQUASH

April 28, 2026
Expect higher West Coast prices. Harvesting transitions are occurring in multiple regions. The Mexican squash season is winding down early,...

UPDATE: ONION PRICES ARE RISING

April 23, 2026
The storage season for Markon First Crop (MFC) Onions is ending in Oregon, Idaho, and Washington. Fresh-run MFC Onions are...

UPDATE: BRUSSELS SPROUTS

April 23, 2026
Prices are slowly climbing due to tighter supplies out of Mexico. Markon First Crop (MFC) and Ready-Set-Serve (RSS) Brussels Sprouts...

UPDATE: CALIFORNIA STRAWBERRIES

April 23, 2026
The strawberry market is currently in a demand-exceeds-supply position following recent rainfall in the Salinas and Watsonville growing regions. As...

UPDATE SUMMARY: WEEK OF APRIL 20, 2026

April 23, 2026
Asparagus Prices are rising; Mexican jumbo and extra-large sizes are limited. The domestic asparagus season has begun; supplies will increase...

UPDATE: CHERRIES

April 23, 2026
Cherry season has begun in North America. Supplies will ship from various regions over the next three to four months. Expect...
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Cathy Gomez