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UPDATE: BROCCOLI

January 13, 2025

Markon First Crop (MFC) Premium Broccoli is being harvested in Arizona, Northern Mexico, and Central Mexico (loading in South Texas).

Arizona and California Desert/California’s Central Coast

  • Markets are steady at low levels in all regions
  • Supplies remain widely available; however, yields are trending lower
    • Low temperatures and overnight frosts are hindering crown maturity
    • Recent strong winds are dehydrating plants and slowing growth
  • New crop Arizona/California desert region quality is strong; color is consistently green, mechanical damage is minimal, and insect pressure is low
  • Limited production continues in Santa Maria, California
  • Expect industrywide prices to inch higher alongside rising demand

Mexico

  • Mexican-grown product is available in South Texas; quality is very good
  • Markets are steady, with nearly identical pricing as in the Arizona/California desert

Please contact your Markon Account Manager for more information.

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