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UPDATE: CAULIFLOWER

November 6, 2024

Markon Essentials (ESS) Cauliflower is available; packer label is being substituted as necessary.

  • Salinas and Santa Maria markets have reached their peak; moving forward prices will soften
  • Expect a wide range in pricing and quality
    • Some quality defects such as browning/yellowing, insect pressure, and undersized heads are being reported
    • Despite falling yields, weak demand is helping to alleviate markets
  • The Arizona-California desert season is ramping up slowly but quality and volume reports are positive
    • ESS Cauliflower production will transition to the Arizona-California desert region on November 25
    • Some suppliers are shifting to this region earlier than planned
  • Markets will inch down a bit this week, but volatile pricing will persist through November as growers move to new crop regions

Please contact your Markon customer service representative for more information.

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