Low Florida temperatures are shifting strawberry demand to the west. Prices are rising in all regions as Valentine’s Day demand ramps up.

Oxnard, California

• No rain is the 10 day forecast; cooler mornings have slowed growth slightly
• Production continues to ramp up
• Berry size is large (12-14 per 1-pound clamshell)
• Quality is excellent

Santa Maria, California

• Weather forecasts call for mild and dry conditions through Febuary 9
• Early season production continues to increase weekly
• Fruit is large (10-12 per 1-pound clamshell)
• Quality is very good

Central Mexico (Loading in South Texas)

• Production is steady; volume will continue increasing into February
• Pack counts range from 17 to 21 berries
• Quality is good

Florida

• Cold weather has slowed production
• Quality is holding up well despite recent freeze events
• Pack counts range from 16-19 berries
• Light rain is forecast for Thursday, Febuary 3

Please contact your Markon customer service representative for more information.

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