Continued heavy California rainfall is expected to influence supplies for Valentine’s Day pull. Expect supplies to tighten in Florida and South Texas as these regions help fill the shortages out of California.

Oxnard, California

• New crop harvest continues to be delayed due to heavy rainfall
• Growers will be evaluating fields next week to determine how rainfall will impact Valentine’s Day business
• Forecasts call for heavy rain on Saturday, January 14 and Sunday, January 15
• Growers will be relying on transfers of Mexican-grown fruit to supplement California shipments through mid-January at minimum

Santa Maria, California

• Continued rain is expected to delay new crop harvest by two to three weeks
• The Santa Maria growing region is not expected to meet Valentine’s Day demand
• New crop fruit will enter the market in mid-February

Central Mexico (Loading in South Texas)

• Volume will remain steady next week
• Quality is good; issues include white shoulders and occasional over ripening
• Expect to see volume tighten as Mexico fills shortages from California

Florida

• Markon First Crop (MFC) Strawberries will be available
• Quality is good; issues include white shoulders and occasional over ripening
• Packer label will be substituted as needed
• Expect to see stocks tighten as this region fills shortages from California

Please contact your Markon customer service representative for more information.

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