Production continues to decline rapidly in Salinas/Watsonville, California. Santa Maria’s new fall strawberry crop is in full swing; Oxnard production has also begun.

Salinas/Watsonville

• Markon Frist Crop (MFC) Strawberries are available  
• Stocks continue to diminish as the season is past its peak and expected to finish in late October
• Size currently ranges from small to medium (20 to 24 berries per one-pound clamshell)
• Quality is fair; bruising and early decay have been reported

Santa Maria

• MFC Strawberries are available
• Size currently ranges from small to medium (18 to 20 berries per one-pound clamshell)
• Quality is good; some softness and white shoulders have been reported
• Expect steady markets and increasing demand as the Salinas/Watsonville season comes to an end

Oxnard

• MFC Strawberries are available
• Size currently ranges from medium to large (14 to 18 berries per one-pound clamshell)

• Quality is good; color is estimated at 95% in early season harvests
• Stable prices and strong demand are forecast as the Salinas/Watsonville season ends

Mexico

• Early season volume is tight
• Current yields are being used for local markets or being sold in Mexico
• Expect steady volume crossing into San Juan, Texas by mid-October

Florida

• Production will begin in a limited manner after Thanksgiving
• Orders are estimated to begin shipping the week of December 4

Please contact your Markon customer service representative for more information.

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