The California strawberry market is starting to rise. Quality is very good; the flavor profile is improving.

Santa Maria

• Markon First Crop (MFC) Strawberries are available
• Quality is very size; possible defects include misshaped berries and white shoulders
• Size ranges from 18 to 22 berries per 8/1-pound clamshell and 36-47 per 4/2-pound pack (small-medium to medium)
• Expect markets to increase

Oxnard

• Quality is good; defects include misshaped berries with light bruising
• Size ranges from medium to medium-plus
• Markets are climbing

Salinas/Watsonville

• Quality is average at best; bruising, white shoulders, and light mildew are being reported
• Size is currently 24 to 26 berries per 8/1-pound clamshell and 49 to 54 per 4/2-pound pack (small to small-medium)
• Harvesting is expected to continue through early November
• Expect rising prices

Mexico

• New crop harvesting has begun
• Crossings into South Texas will start in mid-November

Florida

• Production isn’t underway yet

• • The start date is delayed due to damages caused by Hurricane Milton
  • Harvesting is now expected to begin the last week of November

Please contact your Markon customer service representative for more information.

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