Prices are rising. Supplies are not meeting demand in California’s growing regions of Watsonville, Santa Maria, and Oxnard. Precipitation is forecast for this weekend, further reducing supplies limited and increasing markets.

Salinas/Watsonville

• Stocks continue to diminish; the season is ending
• Rain is expected from Friday, November 22 through Sunday, November 24
• Quality is poor; softness and early decay are being reported
• Markets are elevated

Santa Maria

• MFC Strawberries are available
• The fall crop has passed its peak; volume is downtrending
• Size currently ranges from small to medium (48 to 53 berries per 2-pound clamshell)
• Quality is good; some softness and green shoulders are being reported
• Expect prices to climb as yields fall

Oxnard

• MFC Strawberries are available
• Volume is increasing, helping fill the industry void from other growing regions
• Size currently ranges from medium to large (18 to 21 berries per 1-pound clamshell)

• Quality is good; color is deep red color and flavor is sweet
• Markets are up

Mexico (into South Texas)

• Early season volume is low
• Size currently ranges from medium to large (20 to 24 berries per 1-pound clamshell)
• Quality is good; small size and white shoulders are being reported
• Expect increasing volume (crossing into San Juan, Texas)
• Supply should meet demand in two to three weeks
• Expect steady, yet high prices

Florida

• Production was delayed two to three weeks by recent hurricanes
• Shipments are not expected to start until after Thanksgiving

Please contact your Markon Account Manager for more information.

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